How to Sell Our Jewelry to Increase the Average Basket of Your Store and Make More Money

As a jewelry retailer, your goal is not only to offer beautiful, high-quality pieces but also to drive sales and increase the average basket size in your store. Whether you run a physical boutique or an online store, our jewelry collection can help you achieve that goal — and we’re here to show you how!

At Renaissance Inc, we’re proud to offer a wide range of stunning jewelry, designed to suit every style and occasion. By strategically selling our jewelry, you can encourage customers to purchase more and boost your store’s profitability.

1. Create Jewelry Bundles and Sets

One of the most effective ways to increase your average basket size is by offering jewelry bundles or sets. Combining complementary pieces — such as a necklace, bracelet, rings and earrings — not only makes it easier for your customers to shop, but it also entices them to purchase more at once.

How our jewelry can help:
Our collections are designed to easily mix and match, making it simple to create curated bundles that appeal to your customers. For example, pair our classic stud earrings with a matching bracelet or a delicate pendant necklace. You’ll offer your customers a complete look while encouraging them to purchase multiple items at once.

2. Upsell with Complementary Items

When customers are already purchasing one item, it's the perfect opportunity to upsell complementary jewelry pieces that enhance their original choice. For instance, if a customer selects a statement necklace, offer them matching earrings or a bracelet that pairs beautifully with it.

How our jewelry can help:
Our jewelry collection includes a variety of complementary pieces designed to elevate one another. Our team can guide you on which products work well together, ensuring you're able to upsell effectively without overwhelming your customers.

3. Offer Limited-Time Promotions and Discounts

Promotions are a great way to motivate customers to purchase more. Consider running "Buy One, Get One 50% Off" or "Buy More, Save More" promotions for our jewelry. Creating a sense of urgency and offering discounts on additional purchases can encourage customers to buy more and increase the average transaction value.

How our jewelry can help:
Our competitive pricing allows you to offer valuable discounts while still maintaining healthy profit margins. Additionally, we frequently update our stock with new styles, so you’ll always have fresh pieces to offer in your promotions.

4. Leverage Seasonal Collections and Trends

Jewelry sales can peak during specific seasons or around special events such as holidays, birthdays, or anniversaries. By showcasing our jewelry in seasonal collections, you can capture your customers' attention and encourage larger purchases during peak shopping times.

How our jewelry can help:
As a Canadian wholesale jewelry supplier, we offer a range of trendy, timeless, and seasonal pieces that resonate with your customers. Stay ahead of trends by featuring pieces that fit the current season or upcoming celebrations like Valentine’s Day, Christmas, or Mother’s Day. We can help you identify best-sellers that will drive more traffic to your store.

5. Personalized Customer Service and Styling Advice

Offering personalized customer service can help increase your sales and average basket size. When you help customers find pieces that complement their existing wardrobe or match a specific occasion, they’re more likely to purchase additional items.

How our jewelry can help:
Our range includes jewelry suitable for all tastes — from minimalist styles to bold statement pieces. With our diverse selection, you can provide tailored recommendations to your customers. Whether they are looking for a gift or a piece to wear to an event, you’ll be able to suggest the perfect items that lead to more sales.

6. Offer a Loyalty Program

Customer retention is key to long-term profitability. Offering a loyalty program where customers earn points for every purchase can encourage them to buy more over time. You can also offer exclusive discounts or early access to new collections as a part of the program.

How our jewelry can help:
Since our jewelry appeals to a wide range of customers, from everyday pieces to high-end luxury items, you can offer a variety of rewards that cater to different buyer segments. Loyalty programs can be particularly effective when introducing new styles or limited-edition collections from our range.

7. Showcase Jewelry Through Displays and Visual Merchandising

First impressions matter. Creating eye-catching jewelry displays and strategic in-store setups can significantly influence a customer's buying decisions. A well-curated display can draw attention to higher-priced or best-selling pieces and encourage add-on purchases.

8. Increase Basket Size Without Extra Time or Effort (my favorite one)

As a service-based business, you might not have the luxury of spending additional time with each customer to boost their purchases. That’s where our jewelry collection can help you effortlessly increase your store’s basket size — without requiring extra time or work.

How our jewelry can help:
Our jewelry is designed to appeal to various tastes and styles, making it perfect for different types of displays. From sleek, minimalistic pieces to bold, statement designs, our range gives you the flexibility to create stunning visual arrangements that attract customers and increase your sales.

Final Thoughts

Increasing your store’s average basket size and profitability doesn’t have to be a daunting task. By using strategies like bundling, upselling, running promotions, and offering personalized customer service, you can easily boost sales while offering your customers beautiful jewelry that they’ll love.

At Renaissance Inc , we’re here to support you every step of the way. Our high-quality, affordable jewelry collection is designed to help you grow your business, increase your average basket size, and maximize your revenue. Get in touch with us today to explore our latest collections and find out how we can help you succeed!